2018 — 2020
Role
Lead Designer
Services
UI/UX, Web Design, Digital Transformation
Team
Levatas
PGA of America
Partnering with one of the oldest institutions in sports, our team at Levatas worked with PGA of America to explore nearly a dozen digital transformation projects or proposals to help them innovate for the next century.
From conducting user interviews and journey mapping, creating a unified membership platform, designing a new website and digital style sheet, to ideating on multiple applications for players, trainers, coaches and administrators — the long running project touched nearly every corner of the PGA to help guide user experience and digital transformation efforts.
2018 — 2020
Role
Lead Designer
Services
UI/UX, Web Design, Digital Transformation
Team
Levatas
PGA of America
Partnering with one of the oldest institutions in sports, our team at Levatas worked with PGA of America to explore nearly a dozen digital transformation projects or proposals to help them innovate for the next century.
From conducting user interviews and journey mapping, creating a unified membership platform, designing a new website and digital style sheet, to ideating on multiple applications for players, trainers, coaches and administrators — the long running project touched nearly every corner of the PGA to help guide user experience and digital transformation efforts.
2018 — 2020
Role
Lead Designer
Services
UI/UX, Web Design, Digital Transformation
Team
Levatas
PGA of America
Partnering with one of the oldest institutions in sports, our team at Levatas worked with PGA of America to explore nearly a dozen digital transformation projects or proposals to help them innovate for the next century.
From conducting user interviews and journey mapping, creating a unified membership platform, designing a new website and digital style sheet, to ideating on multiple applications for players, trainers, coaches and administrators — the long running project touched nearly every corner of the PGA to help guide user experience and digital transformation efforts.
Final project outputs included journey maps, system diagrams, member platform UI, a website design, CRM data dashboards, a course-specific app experience, and app UI for players, trainers, and coaches.
Membership: User Journeys
Our team started with thorough user interviews to understand and improve on the process of becoming a member of PGA of America. After dozens of conversations with students, members, administrators, and university faculty and staff, our team laid out a process and ID’ed pain points that had never been fully visualized or well understood. This became the backbone for a new platform to attract and onboard the newest members to the PGA.
Membership: User Journeys
Our team started with thorough user interviews to understand and improve on the process of becoming a member of PGA of America. After dozens of conversations with students, members, administrators, and university faculty and staff, our team laid out a process and ID’ed pain points that had never been fully visualized or well understood. This became the backbone for a new platform to attract and onboard the newest members to the PGA.
Membership: User Journeys
Our team started with thorough user interviews to understand and improve on the process of becoming a member of PGA of America. After dozens of conversations with students, members, administrators, and university faculty and staff, our team laid out a process and ID’ed pain points that had never been fully visualized or well understood. This became the backbone for a new platform to attract and onboard the newest members to the PGA.
Our team laid out three core persona’s: university students taking a degree in golf, apprentices who become members while they work, and the PGA administrators that help usher both along. When our team we done, we ID’ed more than 100 steps and dozens of pain points.
Membership: Wireframe Solutions
With pain points identified, a core solution became creating a smarter, fully digital online dashboard to help guide the various persona’s through the vigorous process of becoming a PGA member.
Our UI needed to quickly capture and represent data from several systems and create clear CTA’s for users that have tight deadlines, playing tests, and documentation to study. For the Student and Apprentice persona’s, we worked closely with actual users to iron out what important information was too hard to find, and what opportunities could be surfaced to make the experience even richer.
Membership: Wireframe Solutions
With pain points identified, a core solution became creating a smarter, fully digital online dashboard to help guide the various persona’s through the vigorous process of becoming a PGA member.
Our UI needed to quickly capture and represent data from several systems and create clear CTA’s for users that have tight deadlines, playing tests, and documentation to study. For the Student and Apprentice persona’s, we worked closely with actual users to iron out what important information was too hard to find, and what opportunities could be surfaced to make the experience even richer.
Membership: Wireframe Solutions
With pain points identified, a core solution became creating a smarter, fully digital online dashboard to help guide the various persona’s through the vigorous process of becoming a PGA member.
Our UI needed to quickly capture and represent data from several systems and create clear CTA’s for users that have tight deadlines, playing tests, and documentation to study. For the Student and Apprentice persona’s, we worked closely with actual users to iron out what important information was too hard to find, and what opportunities could be surfaced to make the experience even richer.
More interviews, more iterations. Easy to update wireframes and thoughtful conversations helped our team iterate with users until we found the right balance of information for each user type.
Membership: High Fidelity
Next our team began building out the UI to support these two core persona’s, in addition to the dozens of ever-changing widgets and interaction points depending on the user’s most important task at that moment.
Additionally, we worked to turn over both the Event and Job Board interaction points, creating richer (and easier to search) listings for the networking events and job opportunities soon-to-be PGA Members would be seeking.
Membership: High Fidelity
Next our team began building out the UI to support these two core persona’s, in addition to the dozens of ever-changing widgets and interaction points depending on the user’s most important task at that moment.
Additionally, we worked to turn over both the Event and Job Board interaction points, creating richer (and easier to search) listings for the networking events and job opportunities soon-to-be PGA Members would be seeking.
Membership: High Fidelity
Next our team began building out the UI to support these two core persona’s, in addition to the dozens of ever-changing widgets and interaction points depending on the user’s most important task at that moment.
Additionally, we worked to turn over both the Event and Job Board interaction points, creating richer (and easier to search) listings for the networking events and job opportunities soon-to-be PGA Members would be seeking.
Various motion graphic elements from Levatas videos, including readings from AI models.
Website Redesign
After defining the styles and experience for the platform, our team began working with the PGA of America internal designers and devs to begin rebuilding pages and styles on PGA.org, including their jobs board, course finder, and member services pages.
Website Redesign
After defining the styles and experience for the platform, our team began working with the PGA of America internal designers and devs to begin rebuilding pages and styles on PGA.org, including their jobs board, course finder, and member services pages.
Website Redesign
After defining the styles and experience for the platform, our team began working with the PGA of America internal designers and devs to begin rebuilding pages and styles on PGA.org, including their jobs board, course finder, and member services pages.
CRM & Live Event Experience
On site events for the PGA require months of hard sales, marketing, and outreach to gather smart data and create world-class experiences when crowds arrive at the golf course. In exploring both data visualization options as well as event-staff-facing applications, our team looked to unearth new ways to manage and support attendees months before they arrive, during their afternoon at the course, and even after they’ve left the event.
CRM & Live Event Experience
On site events for the PGA require months of hard sales, marketing, and outreach to gather smart data and create world-class experiences when crowds arrive at the golf course. In exploring both data visualization options as well as event-staff-facing applications, our team looked to unearth new ways to manage and support attendees months before they arrive, during their afternoon at the course, and even after they’ve left the event.
CRM & Live Event Experience
On site events for the PGA require months of hard sales, marketing, and outreach to gather smart data and create world-class experiences when crowds arrive at the golf course. In exploring both data visualization options as well as event-staff-facing applications, our team looked to unearth new ways to manage and support attendees months before they arrive, during their afternoon at the course, and even after they’ve left the event.
PGA Village Course App
After several on-site trips to a PGA of America club, including a full experience audit across the staff, golf pro’s, and admins, our team worked on an innovative proposal for a unified digital experience for a private golf course.
Our team embedded at the PGA Village course in South Florida to pitch digital transformation projects like an integrated digital reservation system (using RFID tags on member badges), a mobile app with access to GPS ball tracking and live ordering+delivery of food and pro-shop merchandise, and an Apple Watch app extension for handling Siri-enabled score keeping and AI-backed "Ideal Shot" suggestions based on location data and previous user scores.
PGA Village Course App
After several on-site trips to a PGA of America club, including a full experience audit across the staff, golf pro’s, and admins, our team worked on an innovative proposal for a unified digital experience for a private golf course.
Our team embedded at the PGA Village course in South Florida to pitch digital transformation projects like an integrated digital reservation system (using RFID tags on member badges), a mobile app with access to GPS ball tracking and live ordering+delivery of food and pro-shop merchandise, and an Apple Watch app extension for handling Siri-enabled score keeping and AI-backed "Ideal Shot" suggestions based on location data and previous user scores.
PGA Village Course App
After several on-site trips to a PGA of America club, including a full experience audit across the staff, golf pro’s, and admins, our team worked on an innovative proposal for a unified digital experience for a private golf course.
Our team embedded at the PGA Village course in South Florida to pitch digital transformation projects like an integrated digital reservation system (using RFID tags on member badges), a mobile app with access to GPS ball tracking and live ordering+delivery of food and pro-shop merchandise, and an Apple Watch app extension for handling Siri-enabled score keeping and AI-backed "Ideal Shot" suggestions based on location data and previous user scores.
Student & Coach App
For many professional and amateur golfers, finding a PGA Professional for coaching is a major element of improving their game. In this exploration our team ideated on a platform that could bring students, enthusiasts and pro’s together with coaches and trainers — with AI-driven matching algorithms to find the right coach for each golfer.
In addition, we explored how to enrich the interactions and data tracking between trainees and coaches, allowing messaging, file sharing, and score keeping to be able for coaches where ever they are.
Student & Coach App
For many professional and amateur golfers, finding a PGA Professional for coaching is a major element of improving their game. In this exploration our team ideated on a platform that could bring students, enthusiasts and pro’s together with coaches and trainers — with AI-driven matching algorithms to find the right coach for each golfer.
In addition, we explored how to enrich the interactions and data tracking between trainees and coaches, allowing messaging, file sharing, and score keeping to be able for coaches where ever they are.
Student & Coach App
For many professional and amateur golfers, finding a PGA Professional for coaching is a major element of improving their game. In this exploration our team ideated on a platform that could bring students, enthusiasts and pro’s together with coaches and trainers — with AI-driven matching algorithms to find the right coach for each golfer.
In addition, we explored how to enrich the interactions and data tracking between trainees and coaches, allowing messaging, file sharing, and score keeping to be able for coaches where ever they are.
In the student journey, a user can complete a thorough profile, identify their level and the skills they want to work on, and be matched with local coaches for lessons, practices, and more — with all their progress easily tracked to see their progress.
In the coach journey, a user can recieve requests, view a golfer’s profile, and manage lessons, feedback, and payments all in app — in addition to getting updates of their student’s progress, and the ability to find upcoming events that fit their students level and progress.
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